The Hoxton in Rome is the brand’s tenth hotel and located in the affluent area of Parioli. Working in collaboration with Ennismore Design Studio, Fettle were appointed to design the public areas of the hotel including the lobby, coffee bar, aperitvo bar, restaurant, outdoor terrace, and the apartment-style meeting rooms and break out spaces.
The building itself was constructed in the 1950s and we took inspiration from this period for the interior scheme; using mid-century Italian design paired with classic architectural details found within some of the more traditional buildings in the local area and wider city. We also took inspiration from the design aesthetic synonymous with the Hoxton brand to create a space that is unique yet comfortably within its environment.
To ensure that the hotel feels comfortable and welcoming, we used a variety of seating arrangements to cater for guests at all times of the day, whether socialising, working or relaxing. The space is designed to feel residential in scale with layered accessories and lighting to ensure different ambiences can be created for a range of purposes. Theatrical elements including the curved coffee bar, main dispense bar, lounge fireplace and open kitchen have been positioned to offer guests great views of the action from all areas of the hotel.
Architecturally, a natural palette has been utilised with finishes including timber clad columns, patterned brick clad walls and light-coloured textural paint. This is offset by rich textures and colourful, playful fabrics used throughout the space in the furniture, rugs, and eclectic artwork.
Many of the pieces of furniture in the hotel have been designed specifically for the project, from statement sofas and banquettes to the dining and lounge chairs where again, we drew inspiration from both classic and mid-century Italian design. In addition to bespoke elements, vintage Italian furniture pieces have been layered throughout the public spaces of the hotel.
We designed several bespoke lighting pieces as part of the scheme, including the distinctive, sculptural brass and smoked glass chandeliers that run throughout the main lobby and the Murano inspired ceiling lights used to illuminate the bar. Bespoke wall and bar lighting paired with vintage pendant lighting over the coffee bar compliment the vintage floor and table lighting to provide a soft, inviting glow encouraging visitors to linger in the space.